Milan, November 12th, 2020
Made in Italy Fund, the private equity fund managed by Quadrivio & Pambianco, acquires the majority of GCDS, a fashion brand founded in 2015 by the brothers Giuliano and Giordano Calza, respectively Creative Director and CEO, who will keep a significant direct stake in the company.
Alongside the entrepreneurs and in addition to the management of Quadrivio & Pambianco, Patrizio di Marco, formerly President of Golden Goose and CEO of Gucci and Bottega Veneta, will sit on the Board of Directors and co-invest alongside the fund.
GCDS is known for the innovative and disruptive nature of its iconic products, admired and worn by many world-famous celebrities.
This unique style, a product of Giuliano Calza’s creativity, celebrates and emphasizes the DNA of the brand, which can be defined as a Social Media Native Brand, capable of speaking the language of upcoming generations and captivating Generation Z. It is not a coincidence that just as the most recent Fashion Week was launched, GCDS opted for an entirely digital fashion show, using 3D avatars for the presentation of the new collection.